FEELING THE BURN

Sunburn should come as no shock to anyone – its the SUNSHINE STATE. They made no secret of it. Its on the license plates, there is a big sign on the highway just south of the Georgia border! Yet every day, if you listen closely, just below the screaming sound of glee from a thrill park rider or VIP front row ticket holders - you can hear the sound of frying skin. Our bodies natural oils bubbling out of our pours. Our dermis drying up like sun dried tomatoes and turning a monstrous shade of red.

According to the CDC; Each year, nearly 5 million Americans are treated for skin cancer at a cost of about $8.1 billion. Yet most skin cancers can be prevented by avoiding too much exposure to ultraviolet (UV) rays from the sun or indoor tanning. To prevent this we all turn to the highest SPF sunscreen we can find. In fact – sales on sunscreen are well over 1.3 billion a year. Yet, fewer than 15% of men and 30% of women use sunscreen regularly on their face and other exposed skin when outside for more than one hour. And when they do use sunscreen, its loaded with chemicals that dry your skin, clog your pours and damage your cell in other ways. Not the best trade off!

What most people do not know is that sun burn prevention should be happening everyday – not just beach days! Our first and best line of defense is to feed the skin right.

Nature's most powerful antioxidant. Astaxanthin is a great way to prevent the burn – taken daily this little wonder will help perfect you from the inside out.

natural sunscreen – comes in all shapes and sizes. Free from all chemicals that can damage skin and dry you out. We have a full line of these at the store and they are safe for you and the little ones

Pure cold pressed coconut oil for moisturizing after exposure. When it comes to post sun moisturizing – nothing beats coconut oil.

Fish oils help keep the skin moist from the inside out and protects you from the damaging effects of those evil UV rays. Taken once a day – it also helps with brain and hormone function.

liquid trace minerals

Deficiencies in certain minerals such as zinc and magnesium can lead to photo sensitivity.

AND IF ITS TOO LATE? - pure ALOE VERA GEL – nothing works faster to reduce the burning and redness like pure Aloe Vera Gel….. keep it onhand in your beach or pool bag beat the heat and the burn

be well

Richard